Peloton To Forge Deals With Colleges, Starting With Michigan; Peloton Kicks Off College Strategy, Featuring Co-branded Bikes; Michigan Deal Will Bring Peloton Bikes To Football Sidelines
Portfolio Pulse from Happy Mohamed
Peloton is initiating a new strategy to partner with colleges, starting with a co-branding deal with the University of Michigan. The deal will see Peloton bikes being brought to football sidelines.
August 22, 2023 | 7:04 pm
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POSITIVE IMPACT
Peloton's new strategy to partner with colleges, starting with the University of Michigan, could potentially increase its brand visibility and market reach.
The partnership with colleges could increase Peloton's brand visibility among college students and staff, potentially leading to increased sales. The co-branding deal with the University of Michigan, in particular, could attract attention from other colleges, leading to more such deals and further expanding Peloton's market reach.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100