Sephora Stores Accept JPMorgan's Tap To Pay App On iPhones To Boost Cardless Payments
Portfolio Pulse from Nabaparna Bhattacharya
Sephora, a unit of LVMH-Moet Hennessy Louis Vuitton SA (OTC:LVMUY), is the first J.P. Morgan Payments customer to promote Tap to Pay on iPhone. The application allows merchants to accept contactless payments using their iPhones without needing a dedicated payments card reader. J.P. Morgan Payments plans to expand Tap to Pay on iPhone to U.S. merchants over the next year.

August 22, 2023 | 4:17 pm
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POSITIVE IMPACT
J.P. Morgan's new Tap to Pay on iPhone application, promoted by Sephora, could increase the bank's presence in the contactless payment market. The planned expansion to other U.S. merchants could further boost its market share.
The news of J.P. Morgan's Tap to Pay on iPhone being promoted by Sephora and the planned expansion to other U.S. merchants is likely to be seen positively by investors. This could lead to an increase in the bank's market share in the contactless payment market, potentially boosting its stock price in the short term.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Sephora, a unit of LVMH, is the first to promote J.P. Morgan's Tap to Pay on iPhone. This could enhance the shopping experience for Sephora customers and potentially increase sales.
Sephora's promotion of J.P. Morgan's Tap to Pay on iPhone could enhance the shopping experience for its customers by making payments more convenient. This could potentially lead to an increase in sales, which would be positive for LVMH's stock price in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 75