Land's End Partners With Recycled Cotton Maker Recover For Sustainable Denim Collection
Portfolio Pulse from Shivani Kumaresan
Land's End Inc (NASDAQ:LE) has partnered with global recycled cotton fiber producer Recover to develop a sustainable denim collection. The product will contain 20% of Recover's recycled cotton fiber produced from textile waste scraps. This move supports Land's End's goal to become a more circular business. LE shares traded lower by 0.63% at $9.52 on the last check Tuesday.
August 22, 2023 | 2:33 pm
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Land's End's partnership with Recover to produce a sustainable denim collection could enhance its brand image and attract environmentally conscious consumers. However, LE shares traded lower by 0.63% at $9.52 on the last check Tuesday.
The partnership with Recover aligns with Land's End's sustainability goals and could attract consumers interested in environmentally friendly products. However, the immediate impact on the stock price was negative, with a 0.63% drop. The long-term impact will depend on the success of the new product line and its contribution to the company's revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100