Netflix's New Foray With Jio Targets India's Prepaid Subscribers
Portfolio Pulse from Anusuya Lahiri
Netflix (NASDAQ:NFLX) and Jio Platforms have partnered to bundle Netflix's streaming offerings with two of Jio's prepaid plans in India. This is the first time Netflix has collaborated with an Indian telecom company to offer their streaming service through a prepaid scheme. The move is part of Netflix's aggressive strategy to increase its customer base in India. Jio Platforms, with a user base of over 450 million, aims to outperform competitors like Bharti Airtel and Vodafone-Idea.
August 18, 2023 | 1:59 pm
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POSITIVE IMPACT
Netflix's partnership with Jio Platforms to offer streaming services through prepaid plans in India could potentially increase its customer base in the region.
The partnership with Jio Platforms allows Netflix to tap into a new customer base in India, potentially increasing its subscribers and revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Disney's streaming service, Disney+ Hotstar, could face increased competition in the Indian market due to the partnership between Netflix and Jio Platforms.
The partnership between Netflix and Jio Platforms could increase competition for Disney+ Hotstar in the Indian market, potentially affecting its market share.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50