Good Vs. Evil And Apple: Why Only Heroes Get To Use iPhones?
Portfolio Pulse from Ananya Gairola
Apple Inc. is known for its product placement strategy, often placing iPhones and MacBooks in TV shows and movies. The company aims to associate its products with positive characters, hence heroes are often seen using iPhones. A 2021 report found that in about 74 episodes of Apple TV+, characters used around 300 iPhones, 120 MacBooks, and 40 pairs of AirPods. Product placement also extends to mentions of buying Apple stock in some shows. Microsoft Corporation's Bing is another example of product placement.
August 18, 2023 | 9:25 am
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NEUTRAL IMPACT
Microsoft's Bing is also mentioned as an example of product placement.
The mention of Microsoft's Bing as an example of product placement is not directly related to the company's performance or strategy. Therefore, it's unlikely to have a significant impact on the company's stock.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 20
POSITIVE IMPACT
Apple's product placement strategy could potentially boost its brand image and product sales.
Apple's strategy of placing its products in TV shows and movies could enhance its brand image and make its products more desirable to consumers. This could potentially lead to increased sales.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100