What's Going On With Amazon.Com Stock Thursday?
Portfolio Pulse from Anusuya Lahiri
Amazon is expanding its 'buy now, pay later' (BNPL) feature to be accessible not only on its platform but also through the Amazon Pay utility on different e-commerce platforms. The BNPL service, which allows consumers to break down payments into six or twelve equal installments at a zero percent interest rate, is only available to those with Amazon's Visa credit cards. Amazon Pay has been incorporated across many online retailers, including Lenovo, Tennis Express, and Authentic Watches. In 2021, Amazon integrated Affirm Holdings into its payment options during checkout.
August 17, 2023 | 5:44 pm
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Amazon integrated Affirm Holdings into its payment options during checkout in 2021. This partnership could potentially increase Affirm's user base and revenue.
The integration of Affirm Holdings into Amazon's payment options could potentially increase Affirm's user base and revenue. However, the impact of this partnership on Affirm's stock price is uncertain as it was not directly mentioned in the news.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
Amazon's expansion of its BNPL feature could potentially increase its user base and revenue, but the restriction to Amazon Visa credit card holders may limit its reach. The company's shares traded lower by 0.50% at $134.39 on the last check Thursday.
The expansion of Amazon's BNPL feature could attract more users to its platform and increase its revenue. However, the fact that the service is only available to Amazon Visa credit card holders may limit its reach. Despite this news, Amazon's shares traded lower, indicating that the market may not have reacted positively to this announcement.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100