Reported August 16, 'Amazon Expands BNPL Offering' - PaymentsDive
Portfolio Pulse from Happy Mohamed
Amazon is expanding its buy now, pay later (BNPL) offering beyond its website and app, making it available through the Amazon Pay tool on other retailers’ sites. The BNPL option is only available to customers using Amazon’s Visa credit cards. The company also plans to roll out its Amazon One biometric service to all of its Whole Foods grocery stores.
August 17, 2023 | 3:26 pm
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POSITIVE IMPACT
Amazon's expansion of its BNPL offering and the upcoming rollout of its Amazon One biometric service could potentially increase its customer base and revenues.
The expansion of Amazon's BNPL offering to other retailers' sites could attract more customers, potentially increasing its revenues. The upcoming rollout of its Amazon One biometric service could also enhance customer convenience, potentially driving more sales.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Amazon's expansion of its BNPL offering could potentially impact Affirm's business as Amazon allowed Affirm as a checkout option on its website in 2021.
Amazon's expansion of its own BNPL offering could potentially reduce the usage of Affirm's service as a checkout option on Amazon's website, potentially impacting Affirm's revenues.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50