AI For Travel: TUI Pilots ChatGPT On UK Holidaymakers
Portfolio Pulse from Shivani Kumaresan
TUI AG (OTC:TUIFF) is testing the potential of generative Artificial Intelligence (AI) by integrating ChatGPT into its mobile app for UK customers. The feature provides customers with informative responses about holiday destinations and personalized recommendations for excursions, activities, and attraction tickets. An internal TUI AI Lab has been established to drive the initiative.

August 17, 2023 | 1:57 pm
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TUI AG's integration of AI technology into its mobile app could enhance customer experience and potentially increase sales.
The integration of AI technology into TUI AG's mobile app could enhance the customer experience by providing personalized recommendations. This could lead to increased customer engagement and potentially higher sales, positively impacting the company's stock.
CONFIDENCE 80
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