Taboola Renews Pact With Associated Press For Header Bidding Integration
Portfolio Pulse from Nabaparna Bhattacharya
Taboola.Com Ltd. (NASDAQ:TBLA) has renewed its partnership with the Associated Press (AP) to implement new features, including a header bidding integration. This move is expected to support AP's journalism by providing more ways for them to grow through monetization. AP News will also incorporate video reel placements, which drive higher user engagement while also opening up new premium demand channels. However, TBLA shares are trading lower by 3.02% to $3.38.
August 16, 2023 | 4:10 pm
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NEGATIVE IMPACT
Taboola's renewed partnership with AP and the introduction of new features could potentially boost its revenue in the long term. However, the company's shares are currently trading lower.
The renewed partnership and the introduction of new features like header bidding integration and video reel placements could potentially increase Taboola's revenue in the long term. However, the immediate market reaction to this news is negative, with TBLA shares trading lower.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100