Amazon has raised the prices of its Amazon Music Unlimited plans for Prime members and customers on the family plan. The new prices will be effective immediately for new customers and after September 19 for existing customers. Other efforts to drive shareholder value include designing custom microchips for AWS' generative AI training, downsizing loss-making divisions, logistics and delivery mechanism restructuring, and a grocery business overhaul. The stock has gained 60% YTD but traded lower by 1.55% at $135.54 on the last check Wednesday.