"Amazon Music Unlimited Is Raising Prices For Prime Members From $8.99 To $9.99 Per Month And Family Plan Users From $15.99 To $16.99 Per Month " - Tech Crunch
Portfolio Pulse from Happy Mohamed
Amazon is raising the prices of its Amazon Music Unlimited plans for Prime members and family plan users. The price for Prime members will increase from $8.99 to $9.99 per month, and for family plan users from $15.99 to $16.99 per month. The new prices will be effective immediately for new customers and from September 19 for existing customers. This follows a trend of price hikes in music streaming services, with Spotify, Google's YouTube Music, and Apple Music also recently increasing their prices.
August 16, 2023 | 2:23 pm
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NEUTRAL IMPACT
Amazon's decision to increase the prices of its music streaming service could potentially lead to increased revenues, but may also risk losing customers to competitors. The impact on the stock price is uncertain.
The price increase could lead to higher revenues for Amazon if the number of subscribers remains stable or increases. However, there is also a risk that some customers may switch to other services due to the price increase, which could negatively impact Amazon's customer base and revenues. The net effect on the stock price is uncertain and will depend on how these factors balance out.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100