Elon Musk's strategy to increase profitability for X Premium, previously known as Twitter, through cash offers to creators has seen minimal success, with less than 100,000 new subscribers joining from July 1 to August 10. Despite the platform's features and Musk's rebranding efforts, growth has been sluggish. The platform is a crucial source of ongoing income for Musk, especially after his acquisition of Twitter for $44 billion in 2022.