Rivian's Electric Triumph: R1S Becomes First Production EV To Conquer Rubicon Trail
Portfolio Pulse from Anan Ashraf
Rivian Automotive's (NASDAQ:RIVN) R1S has become the first production EV to successfully complete the Rubicon trail in the Sierra Nevada. The test and development team at Rivian added only a set of steel rock sliders, front tow hitch receivers and a roof rack to the vehicle for the trial. The EV truck emerged from the trail with no major injuries, failures or tire changes but a few bumps and scrapes.

August 16, 2023 | 3:17 am
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Rivian's R1S successfully completing the Rubicon trail could boost the company's reputation and potentially increase demand for its EVs.
The successful completion of the Rubicon trail by Rivian's R1S demonstrates the vehicle's capabilities and durability, which could enhance the company's reputation and potentially increase demand for its EVs. This could have a positive impact on Rivian's stock price in the short term.
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