Is This The Beginning of The End Of Traditional TV Era?
Portfolio Pulse from Anusuya Lahiri
July 2023 marked a significant shift in TV viewing habits in the U.S. as traditional broadcast and cable TV channels saw their combined viewership drop below 50% for the first time. Streaming platforms, led by Alphabet Inc's YouTube and Netflix, experienced a surge, capturing a record 38.7% of total TV usage. Cable's viewership dipped below 30% for the first time, standing at 29.6%, while broadcast usage experienced a 3.6% decline. Amazon Prime Video also experienced growth, with its viewership increasing by 5% to represent 3.4% of total TV usage.
August 15, 2023 | 6:02 pm
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POSITIVE IMPACT
Amazon Prime Video's viewership increased by 5% to represent 3.4% of total TV usage.
The increase in Amazon Prime Video's viewership indicates a positive trend for Amazon, which could potentially lead to increased subscription revenues.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Disney's show 'Bluey' was among the most-streamed titles for the month.
The popularity of Disney's show 'Bluey' indicates a positive trend for the company, which could potentially lead to increased subscription revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
Alphabet Inc's YouTube saw a 5.6% increase from June, capturing 9.2% of total TV usage.
The increase in YouTube's viewership indicates a positive trend for Alphabet Inc, which could potentially lead to increased ad revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Netflix's viewership rose by 4.2%, accounting for 8.5% of total TV usage.
The rise in Netflix's viewership indicates a positive trend for the company, which could potentially lead to increased subscription revenues.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
NEUTRAL IMPACT
Warner Bros. Discovery launched its streaming service Max to take on the likes of Netflix to boost subscribers.
While the launch of Warner Bros. Discovery's streaming service Max could potentially boost the company's subscribers, it's too early to determine its impact on the company's revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
NEGATIVE IMPACT
Charter Communications introduced new cable TV packages to tap users.
Despite Charter Communications' efforts to introduce new cable TV packages, the overall trend of declining cable TV viewership could negatively impact the company's revenues.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70