iPhone 15 Effect? Data Suggests Demand For Older iPhones Has Slowed Down Ahead Of Apple's September Event
Portfolio Pulse from Rounak Jain
Ahead of the iPhone 15 launch, demand for Apple Inc.'s (NASDAQ:AAPL) iPhone 14 series and older models has slowed down in the June quarter compared to the March quarter, according to data from Display Supply Chain Consultants (DSCC). The revenue share of iPhones in the top five has fallen from 51.2% at the end of the March quarter to 46.3%. The iPhone 15 series is expected to launch in September.
August 15, 2023 | 12:43 pm
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NEGATIVE IMPACT
The slowdown in demand for older iPhone models ahead of the iPhone 15 launch could impact Apple's stock.
The slowdown in demand for older iPhone models could lead to a decrease in Apple's revenues in the short term. However, the launch of the iPhone 15 could potentially boost sales and revenues.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 100