Pay Up Or Watch Ads: YouTube Amps Up Its Anti-Adblocker Popup With A Countdown Timer
Portfolio Pulse from Rounak Jain
YouTube, owned by Alphabet Inc., is increasing pressure on users to disable adblockers or subscribe to YouTube Premium by testing a new countdown timer on its anti-adblocker popup. This comes as YouTube has increased the price of its Premium subscription from $11.99 to $13.99 a month. The company has stated that it will give users multiple notifications before completely blocking access to its service for those using adblockers.
August 15, 2023 | 9:07 am
News sentiment analysis
Sort by:
Ascending
POSITIVE IMPACT
YouTube's new anti-adblocker measures and increased Premium subscription price could potentially boost Alphabet's revenues.
YouTube's new measures to discourage adblocker use and the increase in the price of its Premium subscription could lead to increased revenues for Alphabet, either through more ad views or more Premium subscriptions.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
The new anti-adblocker measures and increased Premium subscription price on YouTube could potentially increase Alphabet's revenues.
The new measures taken by YouTube to discourage the use of adblockers and the increase in the price of its Premium subscription could lead to increased revenues for Alphabet, either through more ad views or more Premium subscriptions.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100