Ford To Include BlueCruise Hands-Free Tech In Half A Million Vehicles From Next Year
Portfolio Pulse from Anan Ashraf
Ford Motor Co (NYSE:F) plans to include BlueCruise hands-free technology as a standard in 500,000 Ford and Lincoln vehicles in 2024. The technology is currently equipped in 225,000 vehicles globally. The 2024 model year F-150 Lightning, Ford F-150, Ford Expedition, Lincoln Navigator, Lincoln Nautilus, and select trims of Lincoln Corsair will be equipped with BlueCruise. Customers can activate BlueCruise annually for $800 or monthly for $75.
August 15, 2023 | 3:34 am
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POSITIVE IMPACT
Ford's decision to include BlueCruise technology in more vehicles could potentially increase sales and customer satisfaction. The move also indicates Ford's commitment to advancing its technology offerings.
The inclusion of BlueCruise technology in more vehicles could attract more customers who are interested in advanced vehicle technology. This could potentially increase Ford's sales. Additionally, offering the technology as a standard feature could improve customer satisfaction, as customers would have the flexibility to activate the technology when they want.
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IMPORTANCE 80
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