Ford Appoints Former Apple Executive Peter Stern To Lead Integrated Services Unit
Portfolio Pulse from Nabaparna Bhattacharya
Ford Motor Company has hired former Apple executive Peter Stern to lead its newly-formed Ford Integrated Services unit. Stern will be responsible for building the business tied to Ford's BlueCruise hands-free driving system and overseeing new physical services, marketing services, and Ford Next. The move is part of Ford's transformational strategy to create customer services and experiences enabled by hardware and software.
August 14, 2023 | 4:48 pm
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NEGATIVE IMPACT
Former Apple executive Peter Stern has been hired by Ford, which could potentially impact Apple's services business.
Peter Stern's departure from Apple to join Ford could potentially impact Apple's services business, given his previous role overseeing several key services. However, the extent of the impact would depend on how critical his role was and how well his successor can fill his shoes.
CONFIDENCE 75
IMPORTANCE 70
RELEVANCE 60
POSITIVE IMPACT
Ford's hiring of former Apple executive Peter Stern could boost its hands-free driving business and overall customer services.
The hiring of Peter Stern, who has a strong background in software and services from his time at Apple, could significantly enhance Ford's capabilities in these areas. This could potentially lead to improved products and services, which could boost the company's competitiveness and profitability.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90