Ford Hires Former Apple Vice President Of Services Peter Stern To Lead Newly Formed Ford Integrated Services
Portfolio Pulse from Benzinga Newsdesk
Ford has hired Peter Stern, former Apple Vice President of Services, to lead the newly formed Ford Integrated Services. Stern will report to Ford President and CEO Jim Farley and will focus on integrating hardware, software, and services across Ford Blue, Model e, and Ford Pro. The move is part of Ford's strategy to transform the company by building sustained customer relationships and capturing new, high-margin services, subscription, and digital revenue.
August 14, 2023 | 1:21 pm
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Ford's hiring of Peter Stern, former Apple VP of Services, to lead Ford Integrated Services could potentially boost the company's transformation strategy, focusing on customer relationships and high-margin services.
The hiring of Peter Stern, with his experience at Apple, could potentially enhance Ford's ability to integrate hardware, software, and services across its divisions. This could lead to the creation of new, high-margin services and digital revenue streams, which could positively impact Ford's stock in the short term.
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