La-Z-Boy Gets A Handle On Your Social Life With Its AI-Powered Excuse Generator, 'The Decliner'
Portfolio Pulse from AJ Fabino
La-Z-Boy Incorporated (NYSE:LZB) has launched a marketing campaign featuring an AI-powered recliner prototype called 'The Decliner'. The product generates a cancellation excuse via SMS text when the handle is pulled. The campaign is part of the company's efforts to rejuvenate its brand image and appeal to a tech-savvy generation. The company is also venturing into new arenas such as mobile gaming and sports networks.
August 11, 2023 | 8:58 pm
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La-Z-Boy's new marketing campaign and product innovation could potentially attract a younger, tech-savvy demographic, potentially boosting sales and brand image.
The introduction of 'The Decliner' and the associated marketing campaign shows La-Z-Boy's efforts to innovate and appeal to a younger, tech-savvy demographic. This could potentially boost the company's sales and improve its brand image, which would likely have a positive impact on its stock price.
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