ServiceNow (NYSE:NOW) has seen unusual options activity, with a significant bearish stance taken by a 'whale' investor. Of the 12 strange trades detected, 41% were bullish and 58% bearish. The total amount for puts was $558,116 and for calls, $171,909. Whales have been targeting a price range from $380.0 to $800.0 for ServiceNow over the last 3 months. The current price of NOW is up 0.15% at $555.85. Major financial institutions have maintained their positive ratings on ServiceNow, with price targets ranging from $620 to $657.