Direct Energy Expands Renewable Energy Plans And Includes Amazon Prime; New Direct Energy Customers Now Enjoy Two Years Of Amazon Prime, Which Will Be Included With Any Direct Energy "On Us" Electricity Plan, And Are All 100% Renewable
Portfolio Pulse from Happy Mohamed
Direct Energy has expanded its renewable energy plans to include two years of Amazon Prime with any Direct Energy 'On Us' electricity plan. The 'On Us' plans include fixed-rate electricity plans with free nights or weekends. Direct Energy began collaborating with Amazon in 2018 and this latest offer allows customers to enjoy Amazon Prime benefits as soon as a day after they start service on an eligible plan. Existing Prime members will receive a $15 gift card each month for the length of their contract term.
August 11, 2023 | 3:33 pm
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POSITIVE IMPACT
Amazon is likely to see a boost in Prime memberships due to the partnership with Direct Energy. Existing members will also benefit from a $15 gift card each month.
The partnership with Direct Energy is likely to increase the number of Amazon Prime members, which could boost Amazon's revenues. The $15 gift card for existing members could also increase spending on Amazon's platform.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Direct Energy, a subsidiary of NRG Energy, is expanding its renewable energy plans to include Amazon Prime, which could attract more customers and increase revenues.
The inclusion of Amazon Prime in Direct Energy's renewable energy plans could attract more customers, leading to increased revenues for NRG Energy.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100