Mattel Unveils Additional Products Celebrating Barbie The Movie
Portfolio Pulse from Happy Mohamed
Mattel, Inc. (NASDAQ:MAT) has announced an expansion of the Barbie™ the Movie product collection following the film's success, which surpassed $1 Billion at the global box office. The expanded collection features new looks worn by the film's iconic Barbie and Ken characters, as well as additions including a 'Weird Barbie' doll and a 4 pack of Hot Wheels® Corvettes. The products are available for pre-sale now at retailers nationwide and Mattel Shop for an SRP of $40 to $160 CAD.
August 11, 2023 | 2:01 pm
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Mattel's expansion of the Barbie the Movie product collection could potentially boost the company's revenues, given the film's global success.
The success of Barbie the Movie, which surpassed $1 Billion at the global box office, indicates a high demand and interest in the Barbie brand. The expansion of the product collection related to the movie could potentially attract a large number of consumers, leading to increased sales and revenues for Mattel.
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IMPORTANCE 80
RELEVANCE 100