Ford Plans To Incorporate New Software To Boost Revenue For Commercial Trucks, Vans: Report
Portfolio Pulse from Nabaparna Bhattacharya
Ford Motor Company plans to incorporate better software into its Ford Pro commercial vehicle business, aiming to grow revenues by $4,000-$5,000 per vehicle. The software-driven services include fleet services, safety and security services, partial vehicle autonomy, and insurance. The company also plans to introduce electric versions of the Transit Courier and Transit Custom next year.
August 11, 2023 | 10:50 am
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Ford's plan to incorporate better software into its commercial vehicles and introduce electric versions of some models could potentially boost its revenues and stock price.
The incorporation of better software into Ford's commercial vehicles is expected to increase revenues per vehicle. This, along with the introduction of electric versions of some models, could attract more customers and increase sales, potentially leading to a rise in the company's stock price.
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