Lionel Messi's Inter Miami Stint Leads To Explosive Surge In MLS Streaming As Subscribers Double
Portfolio Pulse from Ananya Gairola
The collaboration between Major League Soccer (MLS) Season Pass and Apple Inc. has led to a twofold surge in subscribers following Lionel Messi's entry into Inter Miami. The surge is not just in numbers, as Spanish-language viewership on MLS Season Pass via Apple TV has reportedly skyrocketed, with over 50% of viewers tuning in for Messi’s matches. Apple CEO Tim Cook has also encouraged fans to watch Messi's matches through MLS Season Pass on AppleTV.
August 11, 2023 | 6:08 am
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Apple's partnership with MLS Season Pass has led to a significant increase in subscribers, largely due to the 'Messi Effect'. This could potentially boost Apple's revenues from its streaming service.
The news directly mentions Apple's partnership with MLS Season Pass and the subsequent increase in subscribers due to Lionel Messi's move to Inter Miami. This increase in subscribers could potentially lead to an increase in revenues from Apple's streaming service, which could positively impact Apple's stock price in the short term.
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