Disney+ Ad-Free Plan Gets Hefty Price Raise To $13.99/Month: Here's How Others Compare
Portfolio Pulse from Ananya Gairola
The Walt Disney Company (NYSE:DIS) has announced a 27% increase in its ad-free Disney+ subscription cost, from $10.99 to $13.99 per month, starting Oct. 12. The ad-supported version will retain its current price of $7.99 per month. Disney also plans to introduce ad-supported Disney+ subscription options in Canada and select European markets from Nov. 1. The company is adjusting its bundle options and prices for Hulu as well. The revised pricing brings Disney+ closer to the rates of other streaming giants like Netflix Inc. (NASDAQ:NFLX) and Warner Bros. Discovery Inc.'s (NASDAQ:WBD) Max.
August 10, 2023 | 2:27 am
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NEUTRAL IMPACT
Disney's decision to increase the price of its ad-free Disney+ subscription could potentially lead to increased revenues, but may also risk losing some subscribers.
The price increase could lead to higher revenues if the number of subscribers remains stable or increases. However, there's a risk that some subscribers may cancel their subscriptions due to the higher cost, which could negatively impact revenues.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100
NEUTRAL IMPACT
The price increase of Disney+ brings it closer to Netflix's pricing, which could potentially make Netflix's offering seem less expensive in comparison.
The price increase of Disney+ could potentially make Netflix's offering seem less expensive in comparison, which could be beneficial for Netflix if consumers are price-sensitive.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50
NEUTRAL IMPACT
The price increase of Disney+ brings it closer to Warner Bros. Discovery's Max pricing, which could potentially make Max's offering seem less expensive in comparison.
The price increase of Disney+ could potentially make Warner Bros. Discovery's Max offering seem less expensive in comparison, which could be beneficial for Warner Bros. Discovery if consumers are price-sensitive.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 50