'Disney To Raise Price On Ad-Free Disney+ To $13.99 Per Month Starting October 12' - CNBC
Portfolio Pulse from Happy Mohamed
Disney is raising prices on its ad-free streaming offerings, including Disney+ and Hulu, in an effort to accelerate profitability. The price of commercial-free Disney+ will increase by 27% to $13.99 per month starting October 12, while Hulu without ads will cost $17.99 per month, a 20% hike. Disney is also launching a new “premium duo” product of Disney+ and Hulu without commercials for $19.99 per month. The company's streaming division reported a loss of $512 million in its fiscal third quarter.
August 09, 2023 | 9:50 pm
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Disney's decision to raise prices on its ad-free streaming services could potentially boost its revenues and profitability, but may also risk losing some subscribers.
While the price increase could potentially boost Disney's revenues and profitability, it could also lead to some subscribers cancelling their subscriptions due to the higher costs. However, previous price hikes have led to minimal cancellations, according to Disney CEO Bob Iger.
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