Hyped About iPhone 15? Sony Isn't – The Lens Maker Expects Apple's New iPhone Won't Be In High Demand
Portfolio Pulse from Rounak Jain
Sony, the dominant smartphone lens maker, is forecasting lower-than-expected demand for Apple Inc.'s upcoming iPhone 15 due to the ongoing economic downturn. Sony's smartphone sensor business is now expected to recover in 2024, later than the previously projected late 2023. Noted Apple analyst Ming-Chi Kuo also projected the demand for iPhone 15 to be lower than that of the iPhone 14.

August 09, 2023 | 2:32 pm
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NEGATIVE IMPACT
Apple's upcoming iPhone 15 is expected to see lower demand, according to Sony and analyst Ming-Chi Kuo. This could potentially impact Apple's hardware sales and stock price.
Sony's prediction of lower demand for the iPhone 15, coupled with similar projections from analyst Ming-Chi Kuo, could potentially lead to lower hardware sales for Apple. This could negatively impact Apple's revenues and subsequently its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100
NEGATIVE IMPACT
Sony's smartphone sensor business is now expected to recover in 2024, later than the previously projected late 2023. This could potentially impact Sony's revenues and stock price.
Sony's revised recovery timeline for its smartphone sensor business indicates a longer period of subdued performance. This could potentially lead to lower revenues for Sony and subsequently negatively impact its stock price.
CONFIDENCE 90
IMPORTANCE 70
RELEVANCE 100