'The People in Charge as Adobe Moves Into Generative AI' - The Information
Portfolio Pulse from Benzinga Newsdesk
Adobe has entered the generative artificial intelligence race with the beta release of Firefly, a tool that generates images from text prompts. The company is competing with startups like OpenAI and Runway, and is using a 'matrixed' organizational structure, where teams report to multiple leaders.
August 09, 2023 | 1:09 pm
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Adobe's entry into the generative AI space with Firefly could potentially open new revenue streams and strengthen its competitive position.
Adobe's move into generative AI with Firefly represents a strategic expansion into a new, potentially lucrative market. This could lead to increased revenues and a stronger competitive position, which could positively impact its stock price.
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