Penn Secures Exclusive Right To ESPN Bet Trademark For OSN In US For Initial 10-Year Term, Which May Be Extended For An Additional 10 Years Upon Mutual Agreement
Portfolio Pulse from Benzinga Newsdesk
Penn National Gaming has secured exclusive rights to the ESPN Bet trademark for OSN in the US for an initial 10-year term. The agreement can be extended for an additional 10 years upon mutual agreement.
August 08, 2023 | 8:21 pm
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POSITIVE IMPACT
Disney, as the owner of ESPN, may benefit from licensing the ESPN Bet trademark to Penn National Gaming.
Disney, as the owner of ESPN, could potentially benefit from licensing fees and increased brand exposure through the agreement with Penn National Gaming. This could have a positive impact on Disney's stock price in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
POSITIVE IMPACT
Penn National Gaming's exclusive rights to the ESPN Bet trademark could potentially boost its market presence and revenues.
The exclusive rights to the ESPN Bet trademark could enhance Penn National Gaming's brand recognition and potentially increase its customer base, leading to higher revenues. This could positively impact the company's stock price in the short term.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100