Microsoft's Xbox Game Pass Trial Period Reduced: $1 Offer No Longer Lasts 1 Month
Portfolio Pulse from Franca Quarneti
Microsoft Corporation has reduced the trial period for its Game Pass offer from one month to 14 days. New customers can try Xbox Game Pass Ultimate and PC Game Pass for $1 for 14 days before paying the full monthly price. Xbox Game Pass for Console no longer has a $1 trial and is available for $11 per month. The changes were implemented ahead of the release of Bethesda's Starfield on Game Pass in September. Microsoft also introduced Game Pass Core, which replaces Xbox Live Gold and allows players to access a select collection of games for $10 per month or $60 per year.
August 08, 2023 | 6:34 pm
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Dell Technologies Inc offered a 10% discount on Xbox Series X as part of its Black Friday in July sale.
The discount on Xbox Series X could potentially increase sales for Dell. However, as it is a one-off event, the overall impact on Dell's financial performance is likely to be limited.
CONFIDENCE 70
IMPORTANCE 30
RELEVANCE 50
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Microsoft has reduced the trial period for its Game Pass offer and introduced new pricing structures. This could potentially impact customer acquisition and retention.
The reduction in trial period and changes in pricing could potentially impact the number of new customers trying the service and existing customers continuing their subscriptions. However, the impact on Microsoft's overall financial performance is uncertain.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100