Molson Coors Beverage Acquires Whiskey Producer Blue Run Spirits, Marking It First Spirits Acquisition
Portfolio Pulse from Shivani Kumaresan
Molson Coors Beverage Company (NYSE:TAP) has agreed to acquire whiskey producer Blue Run Spirits. The acquisition is expected to support Molson Coors' evolution into a total beverage company and its premiumization strategy. The deal will more than double the size of Molson Coors' spirits team and provide Blue Run with growth resources. The founders of Blue Run will remain with the brand, with one taking on an expanded role as vice president of Coors Spirits Co.
August 08, 2023 | 4:44 pm
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Molson Coors' acquisition of Blue Run Spirits is expected to support its evolution into a total beverage company and its premiumization strategy. The deal will more than double the size of Molson Coors' spirits team.
The acquisition of Blue Run Spirits by Molson Coors is a strategic move to diversify its product portfolio and move away from being just a beer company. This could potentially open up new revenue streams and increase market share in the spirits sector, which could positively impact the company's stock price in the short term.
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