Attain Partners With Magnite To Introduce Real-Time Sales Measurement For Video Advertising
Portfolio Pulse from Benzinga Newsdesk
Attain has partnered with Magnite to introduce real-time sales measurement for video advertising. This partnership will enable advertisers to effectively measure lower-funnel sales outcomes in real-time tied to premium OLV and streaming video ad buys.
August 08, 2023 | 1:33 pm
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POSITIVE IMPACT
Magnite's partnership with Attain to introduce real-time sales measurement for video advertising could potentially increase its market share and revenue.
The partnership with Attain allows Magnite to offer a unique product in the market - real-time sales measurement for video advertising. This could attract more advertisers to use their platform, potentially increasing Magnite's market share and revenue.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100