The rebranding of Jeuveau is aimed at reflecting the evolving consumer base and breaking away from the traditional tone of the neurotoxin market. This could potentially attract a wider consumer base, including millennials and younger consumers, and men looking for treatments to achieve a youthful aesthetic. As Jeuveau has been the fastest-growing neurotoxin in the U.S. for two consecutive years, this rebranding could further increase its market share.