Lucid Motors' Sneaky Pricing Strategy? CEO Says Key Is To 'Get Product Out Into The Wild'
Portfolio Pulse from Anan Ashraf
Lucid Motors CEO Peter Rawlinson discussed the company's pricing strategy during the second-quarter earnings call. He highlighted the importance of getting more vehicles on the roads to build customer confidence. Lucid recently lowered vehicle prices and received positive feedback. The company plans to make 10,000 vehicles in 2023 and expects deliveries to increase in the second half of the year. Last week, Lucid cut the prices of its Air sedans by as much as $12,400.
August 08, 2023 | 11:40 am
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POSITIVE IMPACT
Lucid Motors has lowered vehicle prices and plans to increase production in 2023. The company's strategy to build customer confidence by getting more vehicles on the roads could potentially boost sales and positively impact the stock price.
Lucid Motors' strategy of lowering prices and increasing production could potentially attract more customers and boost sales. This could lead to increased revenues and potentially a positive impact on the company's stock price.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 100