Watching Planet Fitness Shares; Seeing Traders Circulate Baird Note Saying Co Is Testing Raises Prices Of $15/Month
Portfolio Pulse from Benzinga Newsdesk
Planet Fitness (PLNT) is reportedly testing price increases for its $15/month membership, according to a note circulated by Baird.
August 07, 2023 | 5:33 pm
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Planet Fitness is considering raising its membership prices, which could potentially increase revenues if customer retention remains stable.
Price increases can lead to higher revenues if the number of customers remains stable or grows. However, there's also a risk of customer loss due to higher prices. The impact on the stock price will depend on how the market perceives this balance.
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