The news is directly related to BigCommerce Holdings. The 'Hold' rating suggests that the stock is expected to perform in line with the market or the sector in the next 12 months. The increase in price target from $8 to $12 indicates that the analyst sees potential for the stock's price to increase, which could have a positive impact on the stock. However, as it's a 'Hold' rating, the impact is likely to be neutral in the short term.