Mattel Expands Barbie The Movie Product Collection
Portfolio Pulse from Shivani Kumaresan
Mattel Inc has expanded its Barbie The Movie product collection, inspired by the film created in partnership with Warner Bros Discovery Inc. The expanded collection features new looks worn by the film's Barbie and Ken characters, a Weird Barbie doll, and a 4-pack of Hot Wheels Corvettes. The items are available in collectible packaging at retailers nationwide and are priced from $25 to $75. Barbie The Movie has surpassed $1 billion at the global box office.
August 07, 2023 | 9:50 am
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POSITIVE IMPACT
Mattel's expansion of the Barbie The Movie product collection could potentially boost its revenues.
The expansion of the Barbie The Movie product collection, inspired by the successful film, could attract more customers and increase sales, potentially boosting Mattel's revenues.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 100
POSITIVE IMPACT
Warner Bros Discovery Inc's partnership with Mattel for Barbie The Movie could potentially enhance its brand visibility.
Warner Bros Discovery's partnership with Mattel for the successful Barbie The Movie could enhance its brand visibility and reputation in the film industry.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50