Apple iPhone 15's 'Bells And Whistles' Enticing But Can It Overcome Soft Patch In US Smartphone Market? Gurman Weighs In
Portfolio Pulse from Shanthi Rexaline
Apple Inc. (AAPL) is preparing for the launch of iPhone 15 amid a slump in the U.S. smartphone market. The company expects iPhone sales in the U.S. to improve in the current period, potentially better than the 2.4% drop seen in the June quarter. However, overall revenue is expected to decline in the September quarter, extending the company's year-over-year sales decline for a fourth straight quarter. The iPhone 15 is expected to go on sale around Sept. 22.

August 07, 2023 | 4:57 am
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NEUTRAL IMPACT
Hon Hai Precision Manufacturing Company Ltd.'s (HNHPF) production disruptions last year could provide favorable comparisons for Apple's iPhone 15 sales this year.
Last year's production disruptions at Hon Hai Precision could provide a favorable comparison for Apple's iPhone 15 sales this year, potentially impacting Hon Hai's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
NEGATIVE IMPACT
Apple's upcoming iPhone 15 launch could be impacted by the current slump in the U.S. smartphone market and expected decline in overall revenue.
The slump in the U.S. smartphone market and expected decline in overall revenue could negatively impact the sales of Apple's upcoming iPhone 15, potentially affecting the company's stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100