Exclusive: DraftKings CEO Says Messi 'A Big Game Changer For MLS,' Women's World Cup Helping Grow Women's Sports Betting
Portfolio Pulse from Chris Katje
DraftKings Inc (NASDAQ:DKNG) CEO Jason Robins has stated that the arrival of Lionel Messi to Major League Soccer (MLS) team Inter Miami is a 'big game changer' for MLS and has increased betting on the platform. He also noted that women's sports, particularly the Women's World Cup and WNBA, are seeing increased betting activity. Apple Inc (NASDAQ:AAPL), which holds exclusive media rights to the MLS, has seen subscription increases for its streaming platform and MLS Season Pass package.

August 06, 2023 | 4:45 pm
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Apple, which holds exclusive media rights to the MLS, has seen subscription increases for its streaming platform and MLS Season Pass package.
The arrival of Lionel Messi to MLS has driven increased subscriptions for Apple's streaming platform and MLS Season Pass package, which could boost its revenues and positively impact its stock price.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70
POSITIVE IMPACT
DraftKings is seeing increased betting activity due to Lionel Messi's arrival to MLS and the growth of women's sports.
The arrival of Lionel Messi to MLS and the growth of women's sports are driving increased betting activity on DraftKings, which could boost its revenues and positively impact its stock price.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100