'If Your Brand Doesn't Speak To Me, I'm Not Buying', Says Minorities For Medical Marijuana CEO
Portfolio Pulse from Joana Scopel
Roz McCarthy, CEO of Minorities for Medical Marijuana (M4MM) and owner of Black Buddha Cannabis (BBC), emphasized the importance of diversity and fiscal discipline in the cannabis industry at the Benzinga Cannabis Capital Conference. BBC partnered with TILT Holdings last October. McCarthy believes brands that fail to recognize the power of representation and inclusion will lose out in the market.
August 04, 2023 | 8:50 pm
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NEUTRAL IMPACT
TILT Holdings, which partnered with Black Buddha Cannabis last October, could be impacted by the emphasis on diversity and inclusion in the cannabis industry.
TILT Holdings' partnership with BBC could be influenced by the emphasis on diversity and inclusion in the cannabis industry. However, the direct impact on TILT's stock price is uncertain as it depends on how well they adapt to these market trends.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 50