Cortana Is ChatGPT's First Major Casualty: Microsoft's OpenAI Investment Kills Its Own Smart Assistant
Portfolio Pulse from Rounak Jain
Microsoft Corp. (NASDAQ:MSFT) is discontinuing its smart assistant, Cortana, in Windows 11 due to its $10 billion investment in OpenAI and the success of ChatGPT. The company is pivoting to Bing Chat, powered by OpenAI's ChatGPT. Cortana, which was launched in 2014, has not received any major feature update in nearly two years. Apple Inc. (NASDAQ:AAPL) is also facing internal debates on how to modernize its smart assistant, Siri.

August 04, 2023 | 3:16 pm
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Apple's internal debates on how to modernize Siri could potentially impact its competitive position in the smart assistant market.
Apple's internal debates on how to modernize Siri could potentially impact its competitive position in the smart assistant market, which could negatively impact its stock in the short term.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 50
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Microsoft's decision to discontinue Cortana and pivot to Bing Chat powered by OpenAI's ChatGPT could potentially streamline its AI offerings and improve user experience.
Microsoft's decision to discontinue Cortana and pivot to Bing Chat powered by OpenAI's ChatGPT could potentially streamline its AI offerings and improve user experience, which could positively impact its stock in the short term.
CONFIDENCE 90
IMPORTANCE 75
RELEVANCE 100