'Miss Universe Seals New Multi-Year Deal To Continue On Roku And Telemundo, Starting With November Event' - Variety
Portfolio Pulse from Happy Mohamed
The Miss Universe Organization has extended its partnership with Roku and Telemundo, sealing a multi-year deal for the U.S. streaming and broadcast of the pageant. The recent Miss Universe event was the first live event ever streamed on Roku and reached millions of viewers. The new deal is expected to provide stability and opportunities for innovation. The 72nd annual Miss Universe event will take place on Nov. 18, 2023, live from El Salvador.
August 04, 2023 | 2:08 pm
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Roku's extended partnership with Miss Universe Organization could potentially increase its viewership and user engagement. The recent Miss Universe event, the first live event ever streamed on Roku, reached millions of viewers, indicating a strong audience interest.
The extended partnership with Miss Universe Organization could potentially increase Roku's viewership and user engagement. The recent Miss Universe event, which was the first live event ever streamed on Roku, reached millions of viewers, indicating a strong audience interest. This could potentially lead to increased user engagement and ad revenues for Roku.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100