Illumin Integrates With Broadsign To Enhance Journey Advertising Platform With Digital Out-Of-Home
Portfolio Pulse from Happy Mohamed
Digital ad tech company Illumin and digital out-of-home (DOOH) ad tech developer Broadsign have announced a collaboration to integrate the Broadsign supply-side-platform (SSP) with Illumin's journey advertising platform. This integration will bring premium global DOOH inventory to Illumin for the first time, allowing brands and agencies in over 15 countries to run ads across various formats available on the Broadsign SSP alongside their TV, CTV, and other digital ads.
August 04, 2023 | 1:26 pm
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POSITIVE IMPACT
Illumin's partnership with Broadsign to integrate their supply-side-platform with Illumin's journey advertising platform could potentially increase Illumin's reach and effectiveness in the advertising market.
The integration of Broadsign's SSP with Illumin's platform will allow Illumin to offer a more comprehensive advertising solution, potentially attracting more clients and increasing revenues. This could have a positive impact on Illumin's stock price in the short term.
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IMPORTANCE 75
RELEVANCE 100