Warner Bros Discovery CFO Expects Networks Ad Revenue Will Decrease In High Single-Digit Range During H2, Worse Than Prior Forecast
Portfolio Pulse from Benzinga Newsdesk
Warner Bros Discovery's CFO has announced during a conference call that the company expects its networks' ad revenue to decrease in the high single-digit range during H2, which is worse than their prior forecast.
August 04, 2023 | 1:16 pm
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Warner Bros Discovery's ad revenue is expected to decrease more than previously forecasted, which could negatively impact the company's stock price.
The company's ad revenue is a significant part of its total revenue. A decrease in ad revenue, especially one that is worse than previously forecasted, could lead to a decrease in total revenue and profitability, which could negatively impact the company's stock price.
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