Apple To Reportedly Shift 20% Of iPhone 15 Production To India As It Further Cuts China Reliance
Portfolio Pulse from Shomik Sen Bhattacharjee
Apple Inc plans to shift 20% of its iPhone 15 production to India, aiming to manufacture 15 million units this year. This move is part of Apple's strategy to decentralize its supply chain from China, following sales setbacks due to a COVID-19 outbreak and riots at its largest Chinese factory. The shift is also influenced by strained US-China relations and the potential of India as a major market for Apple.
August 04, 2023 | 1:03 pm
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Apple's decision to shift a significant portion of iPhone 15 production to India could potentially reduce supply chain risks and open up a new major market. However, the success of this strategy depends on how well India can keep pace with China in simultaneous launch.
Apple's decision to shift part of its iPhone 15 production to India is a strategic move to reduce reliance on China, following sales setbacks due to a COVID-19 outbreak and riots at its largest Chinese factory. This could potentially reduce supply chain risks and open up a new major market for Apple. However, the success of this strategy depends on how well India can keep pace with China in simultaneous launch.
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