Meta's Ray-Ban Stories Set for Revamp: Next Generation Smart Glasses to Address User Experience Issues
Portfolio Pulse from Anusuya Lahiri
Meta Platforms Inc's Ray-Ban smart glasses have failed to gain traction since its launch in 2021, with less than 10% of purchased glasses being actively used. The glasses, developed in partnership with EssilorLuxottica, experienced a 13% return rate due to various issues. Despite these challenges, Meta plans to release the second generation of Ray-Ban Stories by fall or next spring. The company's Reality Labs division, responsible for the smart glasses, reported an operating loss of nearly $8 billion in the first half of 2023.
August 04, 2023 | 1:31 pm
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Meta's Ray-Ban smart glasses have underperformed, leading to significant losses for the company's Reality Labs division. However, Meta plans to release an improved second generation of the product.
The underperformance of Meta's Ray-Ban smart glasses and the significant losses reported by the Reality Labs division could negatively impact the company's stock in the short term. However, the planned release of an improved second generation of the product could potentially mitigate these effects.
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