NBA Star 'Greek Freak' Recalls 'Getting Clowned' For Owning A Google Pixel Instead Of An iPhone — But He Had The Last Laugh
Portfolio Pulse from Ananya Gairola
NBA star Giannis Antetokounmpo, known as the 'Greek Freak', was ridiculed for using a Google Pixel instead of an iPhone during the 2022 NBA All-Star Weekend. This led to Google offering him a sponsorship deal to be the face of Google Pixel for the next two years. Google has been directly comparing its Pixel phones with the iPhone in its 'Best Phones Forever' campaign, highlighting features absent in iPhones.
August 04, 2023 | 12:35 pm
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POSITIVE IMPACT
Google's partnership with NBA star Giannis Antetokounmpo for promoting Google Pixel could boost the brand's visibility and competitiveness against iPhone.
The partnership with a popular NBA star could increase the visibility of Google Pixel and potentially attract more customers. This could have a positive impact on Google's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
POSITIVE IMPACT
Alphabet's Google has secured a partnership with NBA star Giannis Antetokounmpo to promote Google Pixel, which could enhance the product's market presence.
The partnership with a popular NBA star could increase the visibility of Google Pixel and potentially attract more customers. This could have a positive impact on Alphabet's stock in the short term.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 100
NEGATIVE IMPACT
Apple's iPhone is being directly compared to Google Pixel in Google's marketing campaigns, which could potentially impact iPhone's market dominance.
Google's aggressive marketing campaign comparing Google Pixel with iPhone could potentially sway some customers away from iPhone. This could have a negative impact on Apple's stock in the short term.
CONFIDENCE 70
IMPORTANCE 60
RELEVANCE 70