Taboola Partners With Foursquare To Connect Native Advertising To Real World Visitation, Providing Clear Return On Ad Spend For Brands With Brick And Mortar Locations
Portfolio Pulse from Benzinga Newsdesk
Taboola has partnered with Foursquare to connect native advertising to real-world visitation. This partnership will provide a clear return on ad spend for brands with brick and mortar locations.
August 04, 2023 | 11:19 am
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Taboola's partnership with Foursquare could potentially increase its ad revenue by providing a clear return on ad spend for brands with physical locations.
Taboola's partnership with Foursquare will allow it to connect native advertising to real-world visitation. This could potentially attract more brands with physical locations to advertise with Taboola, thereby increasing its ad revenue.
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