Earlier Reported, SOBRsafe Launches SOBRsure Wearable With Ridesharing Innovator RUBI
Portfolio Pulse from Happy Mohamed
SOBR Safe, Inc. (NASDAQ:SOBR), a provider of transdermal alcohol detection solutions, has signed a software as a service (SaaS) agreement with ridesharing company RUBI. The agreement will see SOBR Safe's wearable alcohol monitoring device, SOBRsure, integrated into RUBI's service, making it the first ridesharing service to verify in real time that its drivers are alcohol-free. RUBI is currently integrating SOBRsure into its home market of Washington D.C., Maryland, and Northern Virginia, with plans to expand to additional markets.
August 04, 2023 | 9:15 am
News sentiment analysis
Sort by:
Descending
POSITIVE IMPACT
SOBR Safe, Inc. has signed a SaaS agreement with RUBI to provide continuous driver alcohol monitoring via SOBRsure. This partnership could potentially increase SOBR Safe's market reach and revenue.
The partnership with RUBI allows SOBR Safe to integrate its product into a new market - ridesharing. This could potentially increase the company's market reach and revenue, especially if RUBI expands to additional markets as planned. The news is highly relevant as it directly involves SOBR Safe and its product, and is important for investors as it could impact the company's financial performance.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 100